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“As much as it was spectacle based it was character based,” Mangold said. Mangold sparked to the idea of directing “Epic Night Out,” because it wasn’t dependent upon celebrities. “Every year we want this spot to have a shock and awe quality to it.”įans have also come to expect it from “Call of Duty,” with Hirshberg saying “we’ve reached a status of pop cultural inevitability.” It’s one of those things that happens each year that you feel like you have to be part of.” SEE ALSO: ‘Call of Duty: Black Ops 2’ Promo Calls Up Starsįox was added to the cast because “Ghosts” marks the first time you can play “Call of Duty” as a female soldier in the multiplayer mode.Īs for the heavily stylized action in the spot, “we’ve set an expectation of production value and scale with these and we have to make sure we over deliver every year,” Hirshberg said. While last year’s live action spot for “Black Ops 2” revolved around futuristic weapons, “Ghosts” focuses on new character customizations and squads. With “Call of Duty,” Activision has sought out new ways to capture what makes that year’s sequel stand out.
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Rather than a movie where you can show clips, with videogames you and your friends are a huge part of the story and creating the experience.” “They’ve been about making the gamer an integral part of the game. “Briging the game world to life and showing every nationality, different genders, celebrities, athletes, regular people inhabiting the game world has always been part of the franchise’s campaigns from the beginning,” Hirshberg said. The purpose of the live action ad (the newest is broken up into 30-, 60- and 90-second versions) is meant to bring to life the game’s action and overall theme that “there’s a soldier in all of us,” according to Hirshberg.
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Florida State college football game on ABC and on NBC’s “Saturday Night Live.” The ad premieres on television Saturday night during the Miami vs. “The idea of camaraderie and making this the ultimate boys’ night out led us to ‘Epic Night Out,'” said Eric Hirshberg, CEO of Activision Publishing.